Albertsons announced the launch of Celebrations, a digital hub for party planning available across all of its banners’ websites and apps. The platform integrates Albertsons’ AI shopping assistant to help customers customize cakes, shop by party themes, choose catering options and access exclusive private label offerings, allowing users to plan and purchase party items in minutes. Celebrations offers both delivery and pickup fulfillment options and allows customers to buy food, decorations, florals, catering and gifts all in one place. The platform represents Albertsons’ latest digital innovation as the company continues to leverage AI technology to enhance shopping experiences and operations.
(Read More: Grocery Dive)
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